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December 23, 2025
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Our Top 10 Expert’s View Columns of the Year

 
Our Top 10 Expert’s View Columns of the Year

Here are the ten most popular Expert's View columns this year—take a look.
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Top 10 Expert's Views, Ranked in Order

Expert's View

The Rise of Dupes with Gen Z Is Transforming the Beauty Industry 

Affordable alternatives are redefining what it means to be a luxury beauty shopper.

Expert's View

Is the ‘Clean’ Beauty Movement Waning?

Confusion and ambiguity may be leading consumers toward products backed by more clinical expertise.

Expert's View

Social Commerce Steers a Rapid Revolution in Beauty

NIQ research shows changes in beauty retail must happen quickly, if brick & mortar is to be saved.

Expert's View

How Gen Z is Redefining Beauty Shopping

Personalization, Sustainability, & AI-Driven Experiences.

Expert's View

The Impact of Tariffs on the Beauty Industry

‘If the intent is to have more of these products produced in the U.S., that could happen, but it will take time.’

Expert's View

A U.S.-Owned Beauty Brand Owner Calls to End Tariffs 

The head of Blissoma urges other entrepreneurs to work together to create change.

Expert's View

Product Innovation & E-commerce Are Key to Health & Beauty Growth 

Now is the time to double-down on new product lines and creative online promotions.

Expert's View

The Future of Sustainable Packaging: Solving the Moisture Barrier Challenge

A look at the pace and rate of barrier innovations—and what’s now available.

Expert's View

How to Gain a Competitive Advantage via Sustainable Packaging

Packaging can evolve from a passive container to an active communication tool that builds loyalty, educates customers, and reinforces a brand’s values.

Expert's View

How Amazon Became a Key Player in Beauty and Skincare

‘It’s word-of-mouth marketing from more than 300 million friends.’